LED lighting industry business model

LED lighting industry business model

The main business links of LED lighting industry include R & D, production and sales. At present, the business model of the industry mainly includes OEM, ODM, OBM, etc.

1 OEM mode

OEM mode (original equipment manufacturer mode), that is, LED lighting manufacturers produce products in full accordance with customers' design and functional quality requirements, and customers sell products by using their own brands and sales channels.

2 ODM mode

ODM mode (original design manufacturer mode), that is, LED lighting manufacturers mainly complete product development and produce products according to customer orders. Customers use their own brands and sales channels to sell products.

In ODM mode, some customers will provide manufacturers with specific product specifications and performance requirements, and LED lighting manufacturers will complete specific product development and production links; Some LED lighting manufacturers will make use of their market research ability, closely follow the market trend, put forward their own product innovative design, and form a relatively complete product scheme to recommend to customers.

Such models require LED lighting manufacturers to have strong market foresight and influence, and the implementers are generally led lighting leading enterprises.

3 OBM mode

OBM mode (original brand manufacturer mode), that is, LED lighting manufacturers independently design, develop products and sell them under their own brands. OBM mode requires that led lighting manufacturers not only have R & D, design and manufacturing capabilities, but also have strong brand appeal and channel network.